1 in its second week, with a strong $55.7 million, an indication that positive word of mouth has followed the film’s so-so box office start. DreamWorks Animation’s “Shrek Forever After” was No. “Prince of Persia,” from the producer Jerry Bruckheimer and Walt Disney Studios, entered the market in second place. “Prince of Persia” sold an estimated $37.8 million in tickets in North American theaters over the holiday weekend, a weak performance for a film that cost about $200 million to make and carried global marketing costs of more than $100 million. Gyllenhaal in real life over the weekend, as an effort to recast him as an action hero a star capable of anchoring a big summer movie ended in disappointment. The warning: “You’re just not ready for this.” LOS ANGELES In the opening scenes of “Prince of Persia: The Sands of Time,” a wise man cautions the title character, played by Jake Gyllenhaal, not to take on too much.
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